Redpoint CDP
Does YOUR CDP…
100+
Number of Data Sources
3x
ROI Delivered
80%
Reduced Manual Data Prep
30x
Improved Data Readiness Time
300B
Records Scaled to 120 TB
Accurate Data. Actionable Insights. Agile Marketing.
The Redpoint CDP powers personalized, omnichannel experiences and enables Marketing and CX leaders to delight customers, build long-lasting brand loyalty, and drive tangible revenue growth.
The Right Data Drives Personalized CX
Real-time throughput, built-in data quality, and customizable identity resolution provide the most accurate, up-to-date unified customer profile that can power all your use cases.
Superpowered Segmentation without Code
With advanced segmentation, you can create, visualize and test audiences quickly and easily without writing a line of code. Focus on agile, creative marketing – ultimately leading to high ROI and lower costs.
Ultimate Data and MarTech Flexibility
The most complete composable CDP – fits in any MarTech stack, AI approach or cloud environment, with zero-copy data – so you can rapidly respond to business changes and grow your use cases.
What’s In the Redpoint CDP
Data Quality at Ingestion
Reduce human error with advanced parsing, cleansing, and standardization that synthesizes every source of customer data from across the enterprise and every customer touchpoint.
Data Observability & Measurement
Don’t just take our word for it. Data observability gives you confidence that your data is ready and actionable to power your CX enterprise.
Unification & Identity Resolution
Drive exceptional CX with a Golden Record built on superior matching, precise data quality, smart merging and consistent profile unification.
Segmentation & Activation
Personalize every customer experience with dynamic segments and a single point of control for channel activation. No code required.
See How It Works
Take our virtual product tour to see how you can quicky and easily leverage your customer data to deliver personalized experiences.
“
Before the Redpoint CDP, I don’t think I appreciated enough the importance of having all customer data in once place and having it updated and accurate. Just to get to that point was a huge challenge, but Redpoint got us there. Having that data is key to our personalization programs.
”
Chief Commercial Officer, Xanterra Travel Collection