Webinar

The Personalization Framework: Building Blocks for Exceptional Customer Experiences

With 82% of consumers claiming that personalization drives brand choice, there’s evidence of a clear connection between personalization and revenue. Where is your organization on the journey to delivering personalized experiences to its customers?

Join Redpoint Global Chief Marketing and Strategy Officer John Nash, as he discusses how your organization’s utilization of a CDP can:

• Advance from data silos to transparent, customer-focused data quality functions by focusing on automated data ingestion and data quality
• Embrace the transition from product-centric, simplified segments to dynamic segmentation that reflects real-time aggregations
• Shift from managing activities that optimize any one channel to full customer value optimization, laser focused on enhancing lifetime value, thanks to journey optimization and measurement