Webinar

Data or Die: Data Quality is Indispensable for AI-Driven CX

To get high-quality outcomes from personalization, interactions, and understanding of your customer, you need clean data to power AI to deliver an accurate and impactful CX. AI is playing a larger role to help remove friction from multiple processes, but not every problem is solved with AI. It is imperative that your choice of MarTech capabilities and tools is aligned with your AI of choice. Defining use cases and determining where AI is needed will help to achieve the results you need faster.

In this webinar Redpoint Global’s Ian Clayton, Chief Product Officer, and Steve Zisk, Product Marketing Principal, discuss the alignment of the MarTech stack, CDP and AI.

After this session, you’ll be able to:

• Understand why you should care about data quality
• Comprehend what can be accomplished with AI when starting with clean data in your CDP and MarTech stack
• Know what AI should look like in a CDP — and how you can use AI in your CDP to turbocharge CX solutions