eBook/ White Paper

The Power of Segmentation

Segmentation helps organizations understand customers’ challenges and concerns, providing incredible audience insight that business users of customer data leverage to create tailored customer experiences across an omnichannel customer journey.

Although marketing segmentation is not a new concept, there is an important distinction between automated segmentation that helps organizations derive a deeper understanding of a customer base at scale, and more traditional methods that rely on a marketer’s hunch.

This report will guide you how to create a superpowered segmentation strategy that drives acquisition, retention, and brand loyalty.