eBook/ White Paper

The Definitive CDP Guide: Defining and Applying a Use-Case Driven Agile Approach

The concept of a Customer Data Platform is simple: assemble data from all sources to build complete customer profiles that are available to any system that needs them. Yet knowing that a system which calls itself a CDP will (probably) build customer profiles isn’t enough to decide whether it meets a company’s needs. Wise buyers recognize this and drill down to the next level of detail by defining specific requirements and assessing which systems fulfill them.

This use case-driven approach is an immense advance over selecting on price, popularity, or ease of use. But a system that meets today’s needs won’t necessarily meet tomorrow’s requirements. What’s needed is an evaluation approach that also considers agility – the ability to adapt to change – as a system requirement.