eBook/ White Paper

Data-Driven Personalization Capability Maturity Model: A Retail Roadmap for CX Impact

Is your company just starting a personalization build-out, already delivering highly connected experiences that drive new revenue – or somewhere in between? Do you know if your marketing campaigns are increasing customer loyalty and lifetime value?

By knowing the characteristics of world-class, data-driven personalization and the value it delivers, retailers can identify the steps they need to take to advance on the roadmap to CX excellence. An assessment that includes CX use case priorities, coupled with a practical approach for operational build-out, will ensure profitable returns in both the short and long term.

With this eBook, you’ll understand the capabilities needed to achieve personalization and how to advance on the roadmap to delivering world-class personalization that boosts traffic and loyalty, and drives higher lifetime value and revenue.