Solution Brief

Activating First-Party Data in Advertising

Consumer privacy has fundamentally changed the digital advertising landscape. We can no longer rely on the third-party cookie to help reach new and existing customers with hyper-targeted advertising campaigns. Today, the key to effective digital advertising is activating your own first-party data.

Explore how brands use the Redpoint Customer Data Platform (CDP) and their first-party data to:

• Create and reach custom audiences of their best customers and prospects
• Lower acquisition costs with precise segmentation and targeting
• Deliver personalized messages that resonate and convert