Innovating at Speed/Scale with ROI
Denver, CO and London, UK – May 22, 2023 – Today at the Gartner Marketing Symposium and Gartner Data & Analytics Summit, Redpoint is highlighting key innovations in The Redpoint CDP.
Prioritizing data quality, Redpoint offers the most complete, composable CDP available in the market today. It is trusted by leading global brands including Gap Inc., Mayo Clinic, Ralph Lauren, American Express, Freedom Mortgage, Cigna Health, Avis Budget and SoFi. Using Redpoint, one successful client delivers billions of personalized interactions per year in real time, maintaining 30-millisecond response time SLA’s even during peak seasons. The Redpoint CDP drives this level of transformative CX with one-to-one personalization at scale, delivering contextually relevant and timely content, offers and next-best actions today’s consumers demand.
“Over the past several years, the one constant in customer experience has been change,” said Dale Renner, Chairman and CEO of Redpoint Global. “Accelerated by the pandemic, the fundamental ways in which businesses interact with customers are constantly being re-imagined and success is dependent on a brand’s agility in adapting to ever-changing customer expectations. We’ve helped many of the world’s largest brands deliver customer-centric, data-driven experiences through capabilities that offer high relevance for both today’s and tomorrow’s consumer expectations – all translating to significant ROI.”
Redpoint Global is uniquely positioned to meet enterprise clients where they are – any capability maturity level, any martech stack, any deployment type – and work with them to drive ROI, both now and in the future. Built with the ability to bring together disparate data sources, this cloud-native solution incorporates AI and machine learning into an omnichannel engagement platform with sophisticated identity resolution, data quality, segmentation and activation capabilities.
Leading companies in the retail, healthcare, financial services, telecommunications and travel services industries rely on Redpoint’s solutions to enable transformational, omnichannel customer experience and flawless data quality and integration. Strategic deployment of the Redpoint CDP has enabled growth in new customers, share of wallet increases for loyalty customers, better customer engagement and reduced costs with higher efficiency in the most demanding industries.
Redpoint Product Updates
The Redpoint CDP is now built with a cloud-native containerized architecture. This new architecture has allowed additional speed and agility for delivering new capabilities – including expanded databases and cloud environments for deployment and connectors with industry-leading martech vendors, delivering end-to-end customer engagement and digital transformation. Enhanced security and compliance features, identity resolution, telemetry improvements and a metadata backbone improve the agility and speed to value for the offerings as well. These enhancements have been key in driving exponential growth over the past few years.
Key features over the last year have included a release of cloud-native version of Redpoint that has enabled:
- Improved usability and operational management through a streamlined UX, including interaction prioritization, attribute validation and a number of other functional simplifications
- Enhanced reporting with expanded access to campaign metadata
- Unique visualization of data quality across the enterprise
Redpoint is rolling out additional standardization of data models and the ingestion processes to enhance the speed-to-value timeline. Additional enhancements to these models will be a key development throughout the second half of 2023 as well.
About Redpoint Global
Redpoint helps innovative companies ignite the full potential of data to drive superior customer experiences across the enterprise. The Redpoint CDP creates the most complete, timely and accurate unified customer profile to power any business use case, using industry-leading data quality and identity resolution combined with dynamic, no-code segmentation and activation. Marketers and CX leaders rely on Redpoint to fuel hyper-personalized experiences that yield tangible ROI in customer acquisition, engagement, loyalty and retention. To learn more, visit www.redpointglobal.com.
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