Evaluation Based on Completeness of Vision and Ability to Execute
Wellesley, Mass. – November 7, 2022 – Redpoint Global, a leading software provider that helps brands deliver revenue-generating, personalized customer experiences, today announced it has been positioned by Gartner in the Challengers quadrant of the 2022 Magic Quadrant for Data Quality Solutions. Redpoint was also recently positioned as a Leader in the May 2022 Gartner Magic Quadrant for Multichannel Marketing Hub.
According to Gartner, “by 2024, 90% of data quality technology buying decisions will focus on ease of use, automation, operational efficiency and interoperability as the critical decision factors.” “Augmented data quality — driven by AI/ML, metadata, convergence and integrations across data management offerings for useful automation — continues to be the key driver in this market. This research allows data and analytics leaders to understand the vendor landscape and make the best choice.”
“We believe this recognition from Gartner as a Challenger in the Magic Quadrant for Data Quality Solutions speaks to our strength as a data-centric organization,” said Dale Renner, CEO and co-founder of Redpoint Global. “We understand that data quality is the fundamental building block for transformational customer experience – no matter the industry. As much care should be taken in automating data quality as is put into the processes utilizing that data.”
Gartner also writes, “Data quality (DQ) solutions are the set of processes and technologies for identifying, understanding, preventing, escalating and correcting issues in data that supports effective decision making and governance across all business processes. The purpose-built packaged solutions available in the market include a range of critical functions, such as data profiling, parsing, standardization, cleansing, matching, monitoring, rule creation and analytics, as well as built-in workflow, knowledge bases and collaboration.”
Gartner Disclaimer:
Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
GARTNER and MAGIC QUADRANT are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
Redpoint was recognized as Redpoint in Magic Quadrant for Data Quality Solutions and as Redpoint Global in Magic Quadrant for Multichannel Marketing Hubs.
About Redpoint Global
Redpoint helps innovative companies ignite the full potential of data to drive superior customer experiences across the enterprise. The Redpoint CDP creates the most complete, timely and accurate unified customer profile to power any business use case, using industry-leading data quality and identity resolution combined with dynamic, no-code segmentation and activation. Marketers and CX leaders rely on Redpoint to fuel hyper-personalized experiences that yield tangible ROI in customer acquisition, engagement, loyalty and retention. To learn more, visit redpointglobal.com.
# # #