REDPOINT DYNAMIC SEGMENTATION
Segment Smarter. Act Faster. No Code Required.
Precisely target your best customers, surface new opportunities and improve performance using accurate, real-time insights powered by AI.
Dynamic Segmentation for Real-Life Customers
Customer data doesn’t stand still. People move, change jobs, explore new interests and shift behaviors daily. The data you used yesterday might already be outdated today.
Redpoint keeps your segmentation strategy in sync with real life. It continuously
refreshes segments based on the latest demographics, behaviors and transactions —
so your campaigns are always accurate, relevant and ready to go.
Stay One Step Ahead with Always-On Segments
Your customers evolve. Your segments should, too. Redpoint dynamically updates audiences as customer signals change — no manual effort required.
- Instantly reflect lifecycle shifts and behavioral changes
- Maintain accuracy without constant cleanup
- Share and reuse segments across teams and campaigns
Build High-Quality Segments —
Without a Single Line of Code
Anyone can create powerful dynamic segments using natural language and an intuitive visual builder.
- Define audiences using plain English (e.g., “shoppers who bought in the last 30 days”)
- Preview and refine segments in real time
- Create clear, explainable logic for both simple and advanced
use cases
Predict What Customers Will Do Next and Act On It
Redpoint helps you anticipate behavior so you can deliver meaningful engagement at the right moment.
- Identify and prioritize high-value customers
- Recommend next best actions or offers using predictive signals
- Use Redpoint’s built-in models or plug in your own seamlessly
With Redpoint’s segmentation capabilities, our communications are timely, relevant and
deeply personal. We scale that one-to-one marketing across every customer and prospect.
– Chief Commercial Officer, Leading National Travel & Hospitality Organization
What Teams Are Achieving
with Redpoint
80%
faster segment creation
20%
increase in revenue and campaign efficiency
$15M
in incremental sales from targeted lifecycle campaigns
Activate Your Data With Dynamic Segmentation
No-Code Audience Builder
Build precise audiences fast using a natural language interface and visual logic.
Live, Dynamic Updates
Dynamic segments update continuously with fresh, behavioral, transactional and demographic data — no delays, no manual refreshes.
Reusable Segments
Create once, apply anywhere. Share and scale segments across campaigns and teams effortlessly.
Predictive Insights
Anticipate customer behavior and deliver smarter campaigns using Redpoint’s models or integrate your own.
Seamless Integration
Connect to your existing data sources and marketing tools — no rip-and-replace required.
Metadata-Fueled Segments
Ready to See It in Action?
Discover how Redpoint makes segmentation faster, smarter and easier for your team.
Schedule a Demo Today
