REDPOINT FOR DATA TEAMS
Turn Complex Customer Data Into Confident Decisions
Redpoint solves your toughest customer data challenges — poor quality, disconnected identities and fragmented journeys — so your team can deliver the data products that the business truly needs, faster and more productively.
A Trusted Foundation for Data-Driven Initiatives
Access isn’t enough. To unlock real value, data requires deep situational insights. Redpoint delivers continuously updated contextual data — so it’s always ready for activation across teams, models and engagement channels.
Built for the Realities of Customer Data
Customer data is messy. Systems are inconsistent. Journeys are non-linear. Redpoint is purpose-built to manage this complexity, so you can reduce delays, improve performance and deliver measurable business value. Redpoint:
- Integrates disparate sources
- Corrects inconsistencies
- Resolves identity gaps
- Enriches with metadata at every stage
Fix Problems Upstream, Protect Value Downstream
Poor quality data can quietly derail your most critical initiatives — from AI modeling to customer engagement.
Redpoint addresses issues at the source before they impact downstream systems, helping you:
- Maintain accuracy across pipelines
- Improve model performance
- Deliver consistent, trusted customer experiences
Accelerate Outcomes Without Burning Resources
Redpoint’s no-code, prebuilt logic handles data quality, identity resolution and profile unification — no engineering bottlenecks, no heavy lift.
Empower your existing team to:
- Move from backlog to business impact faster
- Iterate quickly and confidently
- Support evolving needs without custom development
Power the Initiatives that Matter Most
Redpoint supports the programs, campaigns and decisions that depend on a strong data readiness foundation — clean, contextual, and always-on customer data.
Identity Resolution
Unify fragmented profiles and households across systems and
devices using business-aligned match logic.
Customer 360
Build a live, unified view of each customer — combining behaviors, preferences and identities in real time.
AI and Predictive Modeling
Feed your models clean, current data to increase accuracy, speed training and reduce drift.
Attribution Reporting
Track multi-touch journeys with precision across time and channels to measure true marketing impact.
Paid Media Campaigns
Boost match rates and targeting precision with verified identities and high-quality input data.
Lifecycle Campaigns
Support acquisition, retention and loyalty with a full view of each customer’s journey.
Personalized Engagement
Activate next-best actions across channels with governed, measurable customer data.
Real-Time Decisions
Ensure profiles are continuously updated and ready for action across all touchpoints.
Privacy and Consent
Enforce privacy rules and consent preferences in real time — at the data level, where it counts.
We can only do effective analyses and create successful offers because we have strong confidence in our data. Redpoint gives us that confidence.
– Daniel Mathieus, AVP Information Technology, AAA
