by Steve Zisk | Jan 13, 2026
“Customer data management” is one of the most overloaded terms in digital transformation. For some, it means creating a Customer 360. For others, it refers to identity resolution, data pipelines, or campaign activation. And because the term is so broad, brands often...
by Renee Graff | Nov 21, 2025
For years, retail banks have faced a consistent uphill battle: customer churn. The numbers haven’t changed much over time, with an annual churn rate of about 15 percent becoming the norm. It can almost feel like an unavoidable cost of doing business. Why the Old...
by John Nash | Oct 15, 2025
Delivering a “right time” customer experience (CX) is essential to provide customers with the level of personalization that drives higher satisfaction, loyalty, and lifetime value. It is the key to relevance, reflected by a brand’s ability to recognize a customer’s...
by Renee Graff | Sep 24, 2025
Retail banks and credit unions are facing a loyalty crisis. According to Gartner, 20 percent of retail banking customers moved money from or switched primary providers in 2024. JD Power reports that 13 percent of U.S. retail bank customers are likely to switch...
by Steve Zisk | Sep 10, 2025
Data readiness should be an integral part of any marketing cloud. Having data that is clean, accurate, timely and fit-for-purpose for any marketing campaign is indispensable for interacting with the right customer at the right time and on the right channel. Cleansed,...
