by John Nash | Oct 15, 2025
Delivering a “right time” customer experience (CX) is essential to provide customers with the level of personalization that drives higher satisfaction, loyalty, and lifetime value. It is the key to relevance, reflected by a brand’s ability to recognize a customer’s...
by Renee Graff | Sep 24, 2025
Retail banks and credit unions are facing a loyalty crisis. According to Gartner, 20 percent of retail banking customers moved money from or switched primary providers in 2024. JD Power reports that 13 percent of U.S. retail bank customers are likely to switch...
by Steve Zisk | Sep 10, 2025
Data readiness should be an integral part of any marketing cloud. Having data that is clean, accurate, timely and fit-for-purpose for any marketing campaign is indispensable for interacting with the right customer at the right time and on the right channel. Cleansed,...
by Steve Zisk | Aug 22, 2025
In the pursuit of delivering personalized customer experiences (CX) at scale, organizations are rightly focused on the quality, completeness, and accessibility of customer data. But beneath every clean dataset, accurate match, or seamless data flow lies something just...
by Beth Pfefferle | Aug 14, 2025
As the healthcare market advances in generative AI (GenAI), agentic AI, real-time interactions, and other data-driven innovations, system leaders should not overlook data quality, which is recognized as a crucial factor in expanding AI initiatives and achieving a...
