by Thomas Kaczmarek | Apr 29, 2024
Multi-region, global retailers have unique data and marketing complexities that not every customer data platform (CDP) can handle. Factors such as having to cater to multiple languages and cultures, multiple regulatory requirements and complex MarTech stacks...
by Steve Zisk | Apr 15, 2024
In Song of Myself 51 Walt Whitman famously wrote “I am large, I contain multitudes.” In the nearly 200 years since, people have been analyzing its meaning. What multitudes did Whitman contain? Some say the phrase is a statement on human complexities and...
by Ian Clayton | Apr 9, 2024
In the ongoing discourse over how CDPs fit within a Martech ecosystem, there is a divide over perceived advantages and disadvantages of a “zero-copy data” ecosystem. While we can all agree that “zero-copy data” is too vague to be taken at face value (I much prefer...
by Mike Ferguson | Apr 9, 2024
In the fast-paced world of the cruise line industry, understanding and meeting customer expectations is paramount to success. That is why in recent years the business of attracting guests has shifted from a focus on the destination to the entire cruise experience....
by Ian Clayton | Jun 28, 2023
Context, according to Merriam-Webster, is the interrelated conditions in which something exists or occurs. It is an understanding of where that something belongs in its immediate surroundings, whether a person, an object, the written or spoken word. It is why “that’s...
