by Steve Zisk | Apr 15, 2024
In Song of Myself 51 Walt Whitman famously wrote “I am large, I contain multitudes.” In the nearly 200 years since, people have been analyzing its meaning. What multitudes did Whitman contain? Some say the phrase is a statement on human complexities and...
by Ian Clayton | Apr 9, 2024
In the ongoing discourse over how CDPs fit within a Martech ecosystem, there is a divide over perceived advantages and disadvantages of a “zero-copy data” ecosystem. While we can all agree that “zero-copy data” is too vague to be taken at face value (I much prefer...
by Martyn Payne | Apr 9, 2024
In the fast-paced world of the cruise line industry, understanding and meeting customer expectations is paramount to success. That is why in recent years the business of attracting guests has shifted from a focus on the destination to the entire cruise experience....
by Ian Clayton | Jun 28, 2023
Context, according to Merriam-Webster, is the interrelated conditions in which something exists or occurs. It is an understanding of where that something belongs in its immediate surroundings, whether a person, an object, the written or spoken word. It is why “that’s...
by Steve Zisk | May 10, 2023
What is customer data debt? The simple definition is the amount of money required to fix data problems. Natural follow-up questions are what data problems, and how did they happen? As the word debt implies, the problems — lack of data quality, governance, security,...
