by Redpoint Global | Jan 22, 2025
Customer data platforms (CDPs) are still emerging as a solution class, which means that there is still some lingering confusion in the marketplace about the proper definition. Some of the confusion stems from vendors making the claim that the capabilities of a CDP are...
by Steve Zisk | Jul 26, 2024
According to the latest Gartner Technology Marketing Survey, 14 percent of martech leaders are already deploying generative AI (GenAI), and 63 percent plan to within the next two years. Those who have deployed GenAI have reported increases in productivity across...
by Renee Graff | Jul 3, 2024
You want the right data to drive personalized CX for a wide range of simple to complex use cases. You want to easily build and deploy data-rich segments to drive your data through to CX impact – delivering high ROI and low TCO without burdening IT. You want the most...
by Renee Graff | Jun 10, 2024
Streamlining your customer engagement process across multiple touchpoints often includes a heavy investment in one (or more) marketing automation platforms (MAPs). Once the platform is installed, your next steps are to get your engagement plans off the ground and...
by John Nash | Jun 7, 2024
In the first quarter of this year, total household debt increased by $184 billion (1.1 percent) to an all-time high of $17.69 trillion, according to the Federal Reserve Bank of New York’s Center for Microeconomic Data. In the same timeframe, mortgage balances rose by...
