by Renee Graff | Nov 22, 2024
One unfortunate, and somewhat common, misconception about composable CDPs is that they cannot support real-time interactions. Be assured that this is not the case. While SOME composable CDPs can’t support real-time interactions, a good composable CDP CAN. But where...
by Redpoint Global | Aug 30, 2023
In the most recent PwC Customer Loyalty survey, more than half (55 percent) of respondents said they would stop purchasing from a company they liked after just a few bad experiences, with 8 percent saying they would do so after just one bad experience. Most of us who...
by Redpoint Global | Jul 7, 2023
You check in at the airline kiosk, and as your boarding pass prints out you receive an SMS from the airline notifying you that because of a long delay, you’re eligible for a seat upgrade on your next trip. You’ve booked an all-inclusive vacation through a travel...
by Thomas Kaczmarek | May 17, 2023
In a previous article in this space, we listed a few of the features in a robust, enterprise-grade customer data platform (CDP) that help retailers achieve the gold standard of a one-to-one personalized customer experience (CX), such as identity resolution and the...
by John Nash | May 5, 2023
There are obvious clues that help travel brands discern whether someone is traveling for business or pleasure. A traveler’s attire, a set of golf clubs and the presence of family members are key giveaways. But for data-driven travel and hospitality brands with a...
