by Vin DelGuercio | Jun 16, 2021
The term “Golden Record,” as a descriptor for a single source of truth for a customer profile, implies a certain infallibility, which is not to be confused with being immutable. Meaning that while a Golden Record will contain certain characteristics – namely identity...
by Mike Ferguson | May 27, 2021
The value and importance of first-party customer data has always been key to smart marketers, and recently the rest of the pack has been catching on, in large part because of the phasing out of the third-party cookie. Without the tracking device that follows prospects...
by Redpoint Global | May 3, 2021
To meet the expectations of the always-on, connected customer for a relevant experience at the precise moment of every interaction requires brands to move at the cadence of the customer. Until recently, when customer journeys were linear, sequential and consisted of a...
by Steve Zisk | Apr 29, 2021
Traditional consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) brands see the writing on the wall. With department stores going out of business, malls in decline, foot traffic down and customers moving online, opportunities narrow for using...
by Dale Renner | Apr 15, 2021
The landscape for how marketers engage with customers is undergoing change at a pace unrivaled since the dawn of the internet. That pace is about to quicken, as third-party cookies become a relic of the past – a shortcut for marketers that has been obstructed to the...
