by John Nash | Oct 15, 2021
A new McKinsey survey on business strategy for a post-pandemic era reveals the quickening pace of digital acceleration. Top-decile, tech-endowed companies – defined as those with technology capabilities, talent, leadership and resources that are linked to better...
by Redpoint Global | Sep 7, 2021
In the nascent days of mass marketing, someone somewhere thought it was a brilliant idea to address a mailer to “Jane Doe, or Current Resident.” The thought was that by hedging their bet, the communication wasn’t going to waste. I bring this up both to show how far...
by Mike Ferguson | Aug 25, 2021
“Think Global, Act Local” is a concept that has existed for over 100 years. Very few organisations excel at this challenge. Every couple of months I find myself discussing with a client: “As a marketing technologist, how do I create the perfect local customer...
by Redpoint Global | Jul 20, 2021
Poor data quality is a universal problem that impacts nearly every company today. Whether the aim is to deliver a consistently relevant customer experience for millions of customers, or to execute internal processes without error, clean data is essential for business...
by Redpoint Global | Jun 10, 2021
Each year the US agriculture market contributes nearly $1 trillion in economic value to the economy. Even as the industry is being asked to produce more food, it is also faced with less available farmland, increasingly volatile weather, government regulations, trade...
