by Steve Zisk | Jun 3, 2022
We can make a distinction between data and metadata as they relate to delivering a personalized customer experience (CX) by thinking about putting together a jigsaw puzzle. If data elements are the collective pieces that create a finished work when put together with...
by Steve Zisk | Feb 2, 2022
Back in the day, “webmaster” was a prized title that bestowed respect on the holder as a knowledgeable jack of all trades for everything pertaining to website development and administration. But as the internet matured, there came a growing recognition that one...
by Dale Renner | Dec 2, 2021
There is a considerable gap between the experience brands deliver to their customers, and the experience customers have come to expect. In new research from Harris Poll, in a survey commissioned by Redpoint, marketers were roughly twice as likely as consumers (51...
by John Nash | Nov 18, 2021
In a recent survey Redpoint Global conducted with The Harris Poll on consumers’ and marketers’ perceptions of customer experience across various industries, consumers consistently ranked healthcare third (behind retail and financial services) in terms of providing a...
by Redpoint Global | Oct 20, 2021
When businesses first started taking note of and prioritizing “customer experience,” it was primarily viewed as a marketing initiative. In this sense, experience was largely attached to a channel or touchpoint; experience mattered, as it were, mainly so far as it...
