by Thomas Kaczmarek | Apr 25, 2022
A less-than-stellar customer experience (CX) reminded me that with April being Customer Loyalty Month, retailers have their work cut out for them to demonstrate to loyal customers that they value them beyond a transactional basis. Some time ago, I used a rewards card...
by John Nash | Aug 4, 2021
Like a tangled garden hose that slows a steady flow of water to a trickle, unruly and poorly managed business data produces substandard outcomes. And identifying the root cause of bad data can be as frustrating as trying to untangle a hose, unsure which end to pull to...
by John Nash | Jul 7, 2021
As the sudden, unexpected surge in a remote workforce took hold last year, there was concern among executives that it would result in lost productivity. The fear proved to be ungrounded. In a PwC remote work study, 52 percent of employers said that employees have been...
by Steve Zisk | Jun 3, 2021
Marketers involved in cross-sell or upsell activities have the proverbial ear to the ground, continuously monitoring customer behaviors to stay in sync with customer journeys. One common customer journey – a cross-sell or upsell campaign – may be triggered by a...
by Mike Ferguson | May 27, 2021
The value and importance of first-party customer data has always been key to smart marketers, and recently the rest of the pack has been catching on, in large part because of the phasing out of the third-party cookie. Without the tracking device that follows prospects...
