by Steve Zisk | Dec 29, 2020
What is dynamic offer management? The traditional definition – the dynamic altering of the contents of an offer to better manage supply and demand – tells only half the story. Managing supply and demand or margins, such as an airline trying to fill seats, certainly...
by Steve Zisk | Dec 22, 2020
In a recent Dynata survey commissioned by Redpoint about the 2020 holiday shopping season, 70 percent of consumers said that they planned to shop exclusively with brands that personally understand them. A personal understanding does not necessarily mean the brand...
by John Nash | Dec 16, 2020
As 2020 draws to a close, there are lessons to be learned for marketers faced with abrupt changing consumer behaviors and an acceleration of digital channels. Three lessons learned immediately spring to mind as I reflect on a rather momentous year that has upended...
by Redpoint Global | Dec 14, 2020
Albert Einstein once said that if had an hour to solve a problem, he’d spend 55 minutes thinking about the problem and five minutes thinking about the solution. If we hold that same standard to the research and implementation of a customer data platform (CDP),...
by John Nash | Dec 10, 2020
For years, a prevailing thought was that a superior customer experience began at the store. It’s where a brand’s identity took shape, formed by knowledgeable, friendly and experienced associates trained to put the customer first. As commerce moved online, the website...
