by John Nash | Aug 4, 2020
Over the past few months, we’ve written a lot in this space about what a new reality might look like for consumers and businesses when the country emerges from the coronavirus pandemic. Which changing consumer behaviors will take hold, and which will recede? Will...
by Steve Zisk | Jul 24, 2020
Imagine you’re a passenger in a Boeing 767 at an altitude of 41,000 feet when the aircraft runs out of fuel, in large part because of a data hygiene error. If you suddenly stalled out in the clouds midway between Montreal and Edmonton and you knew it was because a...
by Redpoint Global | Jul 20, 2020
The events of 2020 have emphasized the need for an acceleration of digital customer engagement across all industries. Those without initiatives to build, manage and optimize multi-channel, digital-first infrastructure will find themselves increasingly left behind. As...
by Mike Ferguson | Jul 8, 2020
The UK public’s outcry and mistrust over its government’s efforts to build a coronavirus-tracing app is a microcosm of consumer data privacy issues. A timeline breaks down the months-long saga. To recap, the initial concept was to use Bluetooth technology to track...
by John Nash | Jul 6, 2020
Just as there are endless permutations to a nonlinear customer journey, there are endless ways to measure a marketing campaign’s influence on customer behavior throughout the stages of a journey. How do you track the impact on revenue when combinations of triggers...
