by Steve Zisk | Sep 10, 2020
What is marketing automation? Broadly defined as systems designed to help marketers capture leads, nurture them in the funnel and analyze lead behavior and campaign performance, marketing automation in this context is more closely associated with B2B marketing. This...
by Steve Zisk | Aug 31, 2020
What is multichannel marketing? Broadly defined as interacting with customers via multiple direct and indirect channels in order to sell them goods and services, multichannel marketing is about engaging with customers in their channel of choice. Global multi-channel...
by Steve Zisk | Aug 27, 2020
Redpoint Global is pleased to announce several updates to the rg1 platform. The updates include enhancements to the Intelligent Orchestration (RPI) and Automated Machine Learning (AML) modules. With an updated user interface, enhanced real-time capabilities and...
by Redpoint Global | Aug 17, 2020
A recent article from the McKinsey customer experience (CX) practice delves into what it calls the “next normal” for customer engagement. It lists three priorities that the authors claim will define CX in the post-pandemic era: digital excellence, dynamic customer...
by Redpoint Global | Aug 6, 2020
As a niche player in the 2020 Data Quality Magic Quadrant, Redpoint focuses on data quality for customer experience management. Gartner frames the importance of this marketplace writing, “Trusted, high-quality data is a vital component for the success of digital...
