by Steve Zisk | Oct 16, 2020
What is behavioral marketing? Most often referred to in the context of digital advertising, behavioral marketing targets customers and prospects based on an entirety of interactions, website visits, cookies, search history, transactions, call center, etc. Behavioral...
by John Nash | Oct 5, 2020
Banks have experienced several financial shockwaves over the last 10-15 years, among them the housing collapse and the Great Recession as well as regulatory compliance changes. Banks of late also must contend with customer shockwaves driven by remarkable increases in...
by Steve Zisk | Sep 28, 2020
What are customer insights? A standard definition defines customer insights – or customer intelligence – as an interpretation of trends in human behavior to increase the effectiveness of a product or service for a customer and to increase sales. According to a survey...
by Steve Zisk | Sep 24, 2020
A customer experience (CX) strategy encompasses three dimensions, the three dimensions on which services can differ are: goals, breadth and depth, and is not to be confused with a CX plan, which is the execution of the strategy. According to Gartner, CX strategy...
by John Nash | Sep 11, 2020
According to electronic health records company Epic, telehealth visits in the U.S. in July accounted for 21 percent of total encounters, down from 69 percent in mid-April during an early peak of the health crisis. Several factors contributed to the surge, including...
