by John Nash | Feb 3, 2021
The rise of healthcare consumerism is well documented, as detailed in a previous blog in this space that examines how consumers, in possession of an ever-increasing amount of health data, expect to be in control of a holistic, personalized healthcare journey. To meet...
by Redpoint Global | Jan 7, 2021
In a recent Forbes 2021 predictions column, the No. 1 prediction – for the fifth consecutive year – was that customers will continue to get smarter. They tolerate fewer customer service failures and demand better overall experiences because they know it’s possible....
by Steve Zisk | Dec 29, 2020
What is dynamic offer management? The traditional definition – the dynamic altering of the contents of an offer to better manage supply and demand – tells only half the story. Managing supply and demand or margins, such as an airline trying to fill seats, certainly...
by Redpoint Global | Dec 14, 2020
Albert Einstein once said that if had an hour to solve a problem, he’d spend 55 minutes thinking about the problem and five minutes thinking about the solution. If we hold that same standard to the research and implementation of a customer data platform (CDP),...
by Redpoint Global | Oct 27, 2020
Driving customer engagement in a traditional retail environment is a challenge facing retailers of all sizes, with a sustained push from customers to have personalized experiences across an omnichannel journey. A growing customer preference for online and other...
