by Steve Zisk | Feb 9, 2023
With the late November announcement by Amazon Web Services that it was launching AWS Clean Rooms, an analytics service for organizations to analyze and collaborate on combined datasets without sharing or revealing underlying data, it is a good time to revisit an...
by Steve Zisk | Jul 23, 2021
The customer data platform (CDP) market continues to run hot, with many customer deployments and a flurry of vendor activity. The estimated market growth from $2.4 billion in 2020 to $10.3 billion in 2025 appears in reach as the market continues to invest in these...
by Redpoint Global | May 3, 2021
To meet the expectations of the always-on, connected customer for a relevant experience at the precise moment of every interaction requires brands to move at the cadence of the customer. Until recently, when customer journeys were linear, sequential and consisted of a...
by Dale Renner | Feb 24, 2021
With the tremendous amount of change over the past year that has altered the way people live, work, shop and socialize, there has been a lot of discussion about customer experience. There is now, I would argue, consensus that elevating customer experience as a central...
by Steve Zisk | Feb 18, 2021
Martech selection – purchasing, updating, and eventually retiring marketing software – is a critical and complex task for ambitious marketing teams. Every organization has to strike balances: between best-of-breed and integrated stacks; between current needs and...
