by Martyn Payne | Aug 24, 2023
The difference between a wishful browser and a loyal brand advocate can mean a huge difference to a brand’s bottom line – but identifying the differences and being able to act on this information in a timely manner is not always easy. Luxury fashion retailers are not...
by John Nash | Aug 17, 2023
Trying to satisfy the expectations of a modern, digital-first consumer for seamless experiences across an omnichannel customer journey resembles a dog chasing its tail. Brands implement new customer engagement technology, only to have the customer pivot in a new,...
by Steve Zisk | Jul 24, 2023
Rising interest in a composable martech architecture is due in part to organizations demanding greater flexibility to respond to rapid market innovations, such as generative AI. When the need for continuous innovation aligns with use cases for delivering exceptional...
by Steve Zisk | May 10, 2023
What is customer data debt? The simple definition is the amount of money required to fix data problems. Natural follow-up questions are what data problems, and how did they happen? As the word debt implies, the problems — lack of data quality, governance, security,...
by John Nash | Apr 27, 2023
The story of the Choluteca Bridge in Honduras offers a lesson on the importance of adaptability. Completed in 1998, the engineering marvel was one of the few structures spared when Hurricane Mitch blew through later that year, causing catastrophic damage to the area....
