by Steve Zisk | Oct 17, 2023
The CDP Institute defines a customer data platform (CDP) as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” That’s a somewhat broad definition, which permits any vendor with a data management strategy to...
by Redpoint Global | Oct 10, 2023
The global customer data platform (CDP) market size surpassed $4.8 billion in 2022 and is anticipated to reach $19.7 billion by 2027. The accelerated growth rate may be attributed to the simple fact that an enterprise CDP delivers on the promise of a personalized...
by Diptesh Singh | Sep 29, 2023
Editor’s Note: This is a guest blog from Diptesh Singh, Cognizant Data Management, Governance & Privacy Practice Lead There is a lot of confusion in the IT and MarTech space about the differences between a Master Data Management (MDM) solution and a Customer...
by Steve Zisk | Sep 8, 2023
According to IDC, the worldwide customer data platform (CDP) market is expected to reach $5.7 billion by 2026, up from $2 billion in 2022, with the growth rate attributed to customer experience (CX) being a top business driver for brands transforming into...
by Redpoint Global | Aug 30, 2023
In the most recent PwC Customer Loyalty survey, more than half (55 percent) of respondents said they would stop purchasing from a company they liked after just a few bad experiences, with 8 percent saying they would do so after just one bad experience. Most of us who...
