by Ian Clayton | Apr 9, 2024
In the ongoing discourse over how CDPs fit within a Martech ecosystem, there is a divide over perceived advantages and disadvantages of a “zero-copy data” ecosystem. While we can all agree that “zero-copy data” is too vague to be taken at face value (I much prefer...
by Steve Zisk | Dec 13, 2023
According to a report from Sheer Analytics and Insights, the cloud data warehouse market is expected to reach more than $45 billion by 2032, up from $4.6 billion in 2021, representing a nearly 23 percent compound annual growth rate. There are many reasons for the rise...
