by John Nash | Mar 6, 2023
As a retail consumer, your proximity to a store and the price of a product used to be the primary value drivers that determined your loyalty to a brand. As we explored in an earlier blog post, those long-standing value drivers have given way to a desire for a unique...
by Steve Zisk | Mar 1, 2023
You walk by a storefront and immediately receive a flash sale notification on a product you’ve had your eye on. On vacation, you’re lounging at the hotel pool and your phone buzzes with a two-for-one lunch special at the cabana grill. You arrive at a doctor’s...
by John Nash | Feb 16, 2023
An Accenture report on the state of retail highlights the gap between how consumers derive value from brands and where brands are in their ability to meet elevated consumer expectations for digital-first experiences. Drawing on previous research findings that showed a...
by Steve Zisk | Jan 25, 2023
In November I purchased some outdoor Christmas lights from a specialty online retailer you likely know. My house and yard decorations looked pretty good (humble brag), but the more than 100 emails I received from the retailer in the roughly two months between the...
by Thomas Kaczmarek | Sep 21, 2022
There’s an old saying about failing to plan is the same as planning to fail. There are many things that can potentially go sideways and you need to account for as many as you can. The same rule of thumb applies to retailers building a customer data platform (CDP) who...
