by Martyn Payne | Aug 24, 2023
The difference between a wishful browser and a loyal brand advocate can mean a huge difference to a brand’s bottom line – but identifying the differences and being able to act on this information in a timely manner is not always easy. Luxury fashion retailers are not...
by Mike Ferguson | Jun 7, 2023
In our global economy, organisations that work directly with end customers need to know everything there is to know about a customer in order to deliver a personalised customer experience (CX) – and that knowledge cannot be limited by country borders. Many...
by Thomas Kaczmarek | May 17, 2023
In a previous article in this space, we listed a few of the features in a robust, enterprise-grade customer data platform (CDP) that help retailers achieve the gold standard of a one-to-one personalized customer experience (CX), such as identity resolution and the...
by John Nash | Mar 6, 2023
As a retail consumer, your proximity to a store and the price of a product used to be the primary value drivers that determined your loyalty to a brand. As we explored in an earlier blog post, those long-standing value drivers have given way to a desire for a unique...
by Steve Zisk | Mar 1, 2023
You walk by a storefront and immediately receive a flash sale notification on a product you’ve had your eye on. On vacation, you’re lounging at the hotel pool and your phone buzzes with a two-for-one lunch special at the cabana grill. You arrive at a doctor’s...
