by Thomas Kaczmarek | Apr 29, 2024
Multi-region, global retailers have unique data and marketing complexities that not every customer data platform (CDP) can handle. Factors such as having to cater to multiple languages and cultures, multiple regulatory requirements and complex MarTech stacks...
by Thomas Kaczmarek | Apr 22, 2024
Multi-brand retailers have unique data and marketing complexities that not every customer data platform (CDP) can handle. Factors such as overlapping customers, multiple regulatory requirements and complex MarTech stacks complicate the chances for a successful...
by Mike Ferguson | Aug 24, 2023
The difference between a wishful browser and a loyal brand advocate can mean a huge difference to a brand’s bottom line – but identifying the differences and being able to act on this information in a timely manner is not always easy. Luxury fashion retailers are not...
by Mike Ferguson | Jun 7, 2023
In our global economy, organisations that work directly with end customers need to know everything there is to know about a customer in order to deliver a personalised customer experience (CX) – and that knowledge cannot be limited by country borders. Many...
by Thomas Kaczmarek | May 17, 2023
In a previous article in this space, we listed a few of the features in a robust, enterprise-grade customer data platform (CDP) that help retailers achieve the gold standard of a one-to-one personalized customer experience (CX), such as identity resolution and the...
